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Asti Christmas Market is the only one in Italy that has entered the Top Ten of the best Christmas markets in Europe for the prestigious European Best Destinations ranking.

Here you will find culture, art, food and wine, crafts and above all the magic of the Christmas holidays.

The ancient traditions and modern tales that are told among the buildings of the historic centre preserve stories of glory, money and power. Walking in the centre of Asti you will be surrounded by towers (one of them inspired Walt Disney’s Scrooge deposit, have fun discovering which one!) and medieval palaces, witnesses of the ancient splendour of the city.

While you peek inside the courtyards where the vines were grown, stop and observe the beauty of the churches and palaces and, between one house of our market and another, enjoy the beauty of Asti.

In November and December, the historic centre of the city is transformed into an enchanted place where you can rediscover the traditional scents, colours and notes of Christmas. The wooden houses host artisans and producers from all over Italy, with their perfect artefacts for a special gift, delicious products to taste and street food for a greedy and different from usual break.